Since the dawn of time people have been migrating for several reasons. It can because of several reasons; weather, famine, war, and violence. My grandmother migrated from Mexico to the United States back in the 1970s because in her rancho (village) violence took her brothers life away. She ultimately migrated for the future of her kids. However in today’s media, politics vilifies the latino community with humiliating words, such as illegal aliens, wetbacks, anchor babies, terrorists, drug dealers, and even rapist. Every human being has their imperfections, and placing degrading stereotypes and labels on a culture is not going to solve anything. Design is commonly used for commercial profit and in this context it is used for creating a bigger picture. The Monarch carries the natural symbolism of why humans migrate.